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Client: McDonald's
selected campaigns
I've created McDonald's spots for 12 regions spanning the United States.
From over 100 projects, I've selected a few of my favorite campaigns.
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From initial concept ideation to the eventual music selection, copywriting, and storyboarding,
I've elevated regional work with laser-focused creative uniquely suited to each medium.
LAS VEGAS - HOT N' SPICY MCCHICKEN
RADIO
"Romantic Chicken"
00:00 / 00:30
STREAMING & TV
Play Video
SOCIAL
San Francisco -sausage McMuffin with egg
OOH
CHICAGO - JALAPEÑO MCCHICKEN
STREAMING & TV
Play Video
RADIO
"Spicy Winters"
00:00 / 00:30
SOCIAL
Indianapolis - szechuan sauce
McDonald's Szechuan Sauce... the sauce heard round the world. After much madness, McDonald's brought back the revered sauce.
We were there to make sure this crucial information got into the right hands (everyone's).
select radio favorites
I always find a way to have fun with radio, a very under-appreciated medium. Where else can you create a world so fully, and yet so simply?
North Florida - "Good Ideas Narrator"
00:00 / 00:30
Atlanta - "Easy To Say Yes"
00:00 / 00:30
Indianapolis - "Blockbuster Burgers"
00:00 / 00:30
direct mailers
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